“You Work in Media… Why Are There Only a Few Videos on Your Website?”

I get this question more than you might think:

“I checked out your website and only saw a handful of videos… are you not busy? Or did you just get started?”

Fair question. And I’ll be honest—there was a time I worried people assumed the worst. That I’m hard to work with, too expensive, or maybe just not very good at what I do.

The reality? It’s none of those.

I have hundreds of videos I could post. There are just a few reasons you only see the ones you do.

1. LESS REALLY IS MORE

The projects on my site are there on purpose. Each one represents a different type of work; documentary, broadcast commercial, corporate, non-profit, and more.

You don’t need to see 20 examples of the same thing to understand what I can do. One strong piece in each category tells the story.

2. NDAs ARE PART OF THE JOB

A large portion of my work is done under non-disclosure or confidentiality agreements. Many of my clients have very specific rules about how—or if—their content can be shared.

In a lot of cases, that means I can’t use the work for personal marketing at all.

That’s something I take seriously. If I sign an NDA, I honor it. No exceptions. (And yes… there’s also the legal side of that.)

3. NOT EVERYTHING NEEDS TO BE PUBLIC

Early in my career, I knew someone who never shared his client list—not even with close friends. At the time, I didn’t get it.

Now I do.

This industry can be competitive in ways that aren’t always obvious. I’ve seen situations where someone approaches a client and tries to pull them away by tearing down their current vendor.

It happens.

So I’ve made the decision to keep my client relationships more private. Not out of secrecy, but out of respect and protection for the people who trust me with their work.

FINAL THOUGHT

I genuinely value every client I work with. There’s a level of trust involved in handing over your story to someone else, and I don’t take that lightly.

It’s not just about creating good content. It’s about being someone people can rely on.

Thanks for reading. And yes—this could’ve been a video.

- Troy