A Different Take on the New Spider-Man Trailer. Everyone is talking about how incredible the new Spider-Man trailer looks. The excitement is everywhere—and I get it.

But here’s what no one is talking about: the AI-generated footage in it.

Multiple people I trust—students, colleagues, professionals—noticed it immediately. I saw it too. And before you roll your eyes and think, “here comes the anti-AI rant”… yes. That’s exactly where this is going.

For years, filmmakers have said: AI can’t replace real artists. But what if it doesn’t have to? What if it just quietly blends in—shot by shot, frame by frame—until most people can’t tell the difference anymore? At that point, it’s not about replacing filmmakers overnight. It’s about slowly lowering the bar… until no one notices it’s been lowered at all.

A colleague and I were talking about this, and we came to a simple conclusion: this moment is a test. If no one questions it… If no one pushes back… Then this isn’t just a trailer—it’s a signal. A signal that studios can start phasing out real artists without resistance.

And this isn’t theoretical for me. It’s already happening. Clients I’ve worked with—real people, real projects—are turning to AI-generated video and design to cut costs.

This isn’t just about technology. It’s about the value of craft. The future of creative work. And whether audiences care how the art they consume is actually made. So I’m asking—honestly: Do you care if what you’re watching was created by a human… or a machine? If this matters to you, don’t just scroll past. Talk about it. Question it. Share it. Because silence might be the only approval the industry needs.

Author’s note: Yes, this was written with ChatGPT. That’s the point. If you couldn’t tell, it only reinforces the concern this post is raising.